Logo design and branding for Made In Plymouth, a quarterly arts and cultural magazine and associated website.
This project needed an identity which visually aligned with Plymouth Culture (the magazine's funder). I used the same font (DIN Condensed) for the logo text, a similar split-line design and the same character spacing on the 'Plymouth'. The visual identity also used the same colour scheme as Plymouth Culture, but with an emphasis on the darker blue.
A later redesign of the website moved to a green and blue palette to make it more accessible for people with reading difficulties.
The later website redesign, making a more accessible and easily readable website for people with dyslexia and reading difficulties.
Issue 10 front cover, showing the deliberate visual similarities between the Made In Plymouth and Plymouth Culture logos.
